Part of a leading worldwide direct marketing group, Rapp Healthcare create and maintain one-to-one relationships between consumers and brands. Working on projects for global pharmaceutical companies like Novartis and Pfizer, you will be involved in developing your clients’ relationships with their current and potential customers through direct contact media.

uk.rapp.com

Campaign Magazine’s “Direct Agency of the Year 2004” and “Best DM Creative” in 2005, Targetbase Claydon Heeley approaches client issues without a specific medium in mind, and so is able to plan and execute the appropriate solution via direct marketing, relationship marketing, advertising and consumer and trade promotions.

targetbaseclaydonheeley.com

Laura gained such a breadth of experience and skills that deciding where to work at the end of her placements was quite a challenge! In the end she decided on Flamingo, a company that provides research, strategy and thinking around brands in society.

Yelena was on the branding stream in 2008 and now works as a Brand Strategist at Wolff Olins, the company that reinvented the Tate art gallery.

Diane Murphy, Associate Director at DAS, is in charge of Accelerate. She’s there to hold your hand through the programme and watch you grow.

Rachel was on the Healthcare stream back in 2008 and visited agencies that spanned advertising, digital marketing, PR and research. She now works at RAPP on their healthcare team working with clients such as Pfizer and Novartis.

One of our 2010 graduates, Charlotte talks about her journey so far, which agencies she’s spent time in and clients that she’s worked with!

Sally talks about the hallmarks of an ideal Accelerate graduate and what we are looking for during the application process.

What attracted you to Accelerate?

There is nothing else out there that offers so much experience, so quickly, with such support and training along the way.  And you get this within the most exciting, dynamic and creative industry in the world.

What stream were you on and what companies did you work with?

Brand Stream.  I worked at Interbrand, Flamingo, Siegel+Gale, Targetbase Claydon Heeley and Agency Republic.

What’s the most important thing you’ve learnt through being on the programme?

Listen and learn from everyone around you, but always have the confidence to have your own point of view.

What is the hardest thing about being on the programme?

Moving agency every three or four months is a real challenge, and should not be underestimated.  It’s hard to shake the ‘back to square one again’ mentality, particularly in the final few placements.

What is the best bit about being on the programme?

With Accelerate you get the kind of breadth of experience and exposure to numerous accounts, marketing disciplines and agency talent in 16 months that can take many years to develop.

Where are you now and how did you get there?

I’m at Targetbase Claydon Heeley.  This morning, I got here by tube and bus.

What piece of advice would you give to someone applying to Accelerate?

You do need to have the right kind of personality and attititude; ambitious, adaptable, fast learner.  More than this, I’d say you need a genuine passion for the marketing industry.

Please give an example of something you’ve done that you would never have had the opportunity to do if you hadn’t been on the programme.

Well, apart from a paid trip to New York to speak one-to-one with leading agency executives, I also worked on a research project that saw me travelling the UK searching for insights around the world of casinos (with a nice pocket full of the client’s cash to get the first hand experience that was obviously needed!).

What brands have you worked on?

McDonald’s, Lego, Tiger Beer, Marks & Spencer, Bacardi, American Express, Three Mobile, Playstation…to name but a few.

Describe yourself in 3 words

Cheerful.  Ambitious.  Calm.

Describe in 3 words what we look for in an Accelerate graduate

Adaptable; driven, smart.