I was eager to take the opportunity Accelerate represents for lots of reasons…
The scheme is highly regarded internationally and offers exceptional networking channels throughout Omnicom, the world’s leading strategic communications group.
Accelerate is designed to offer an unparalleled mix of hands-on management experience within operating companies and focused personal development with leading behavioural psychologists. Five company placements over eighteen months equates to a breadth of exposure; to different specialisms, company cultures and client relationships that would otherwise take years to gain and which rapidly hones flexibility and corporate expertise.
As a discipline I ardently believe in the power of Communications and Relationship Marketing to create value and value for companies, their customers and stakeholders.
Accelerate opens doors to a creative sector where ideas – not simply seniority – are at a premium and to roles in which interpreting technological and cultural trends for clients is an integral part of the job.
I joined the CRM (Customer Relationship Management) stream which took me to Claydon Heeley, Exentio (CPM International), Flamingo International, Radiate Experience and Agency Republic.
Good Communications require not only empathy, creativity and highly polished delivery but must be built on delivering ROI, meeting client objectives and hitting targets. When I’m doing my job properly I’m a client’s strategic partner – relationships characterised by service provision aren’t good enough when competing for business.
On a day-to-day basis the most challenging parts of the job; short project turn-arounds, high expectations, complex scheduling and successfully managing (internal and external) relationships are also the most rewarding.
Broadly, the satisfaction that comes through consistently meeting challenges at work and coming to understand my own strengths and weaknesses has been (surprisingly) enjoyable. Highlights so far include working on assignment in New York, winning pitches and making lasting friendships within the company.
Personal experience and intuition are your strongest assets, so use them. The language and mechanisms of business a) come later and b) are there to help you express yourself, not re-educate you. Keep your eyes open and don’t hold back.
Personal meetings with the CEOs, Presidents and Chairmen of leading global Advertising and Media agencies in order to develop my ideas on issues facing the industry is an incredible privilege. It’s an opportunity few people are ever afforded and is characteristic of the value DAS Omnicom place on fostering talent.
Why only 3?