I was interested in marketing, but didn’t know a great deal about the different disciplines involved. Accelerate seemed like a great opportunity to experience them all, and decide what I was most suited to.
I was on the healthcare stream and went to Adelphi, RAPP, TBWA/Paling Walters, Ketchum Pleon and Hall and Partners.
The importance of being flexible and adapting to change, quickly.
The opportunity to work with so many different clients, and experience so much of the marketing industry in such a short period of time.
Moving on every three months gets very tough – you’ve just settled in and feel like you really know what you’re doing, and it’s time to move on!
I took a couple of months off to travel when I finished the programme, and then started full time at Ketchum Pleon as a Senior Account Executive.
Don’t go in with a set idea of which stream you would like to be on. Almost everyone comes in thinking they want to do brand – as it’s the area everyone is most familiar with, but all of the streams offer great possibilities.
Lots of examples spring to mind – but probably running an international film script writing competition, working with a well known tv director, watching the filming, and attending the film premier, probably stands out as the highlight!
Lipitor, Viagra, Go Ahead, Astellas Corporate, Cervarix (the cervical cancer vaccine), Avastin.
Enthusiastic, curious, Northern.
Confidence, spark, ability.